The Connections Between Consumption, Identity, Taste And Style Essay

The Connections Between Consumption, Identity, degustation And Style - Essay ExampleProducts atomic number 18 configurationified according to their utility nature. While some are consumable products, others are fixed products that bathroomnot be consumed by the purchaser. Various reasons prompt muckle to acquire products. many flock purchase goods and services for basic use, others purchase as a means having fun small-arm others simply purchase for show off. The various reasons why people buy what they buy are laid by different factors. Their direct of income, the purpose in which the product will be put into, their brotherly side and class as well as the economic conditions bear upon them are all factors affecting peoples buying patterns. Evidently, there is a connection between ingestion, identity, taste and style as portrayed by peoples purchasing patterns in the society. However, there are inherent factors in play that influence these phenomena in the society. These include consumers ability to buy as determined by their level of wealth, social status and economic status of the people as well as the prevailing status of the economy. This paper will look at the connection between peoples consumption habits in reference to the three habits. Additionally, the various factors influencing the peoples purchasing power will be discussed in the paper. The conclusion will prove that identity, taste and style come along with increased levels of consumption among the people. Economists charge up out that there is a connection between consumption, identity, taste and style among people, which determine reasons why people purchase different goods and services. Abraham Maslow designed the hierarchy of needs in which he proposed that peoples consumption looks are affected by the needs they want to satisfy. In his hierarchy, five stages determined the needs to be satisfied and the reasons for their satisfaction. According to him, the most important needs pe ople satisfy are the basic needs. heap need food, shelter and clothing in order to survive. However, as the needs keep being satisfied, consumers bring up the stages to incorporate other needs in the hierarchy. The top most stage is self-actualization achieved after people successfully satisfy esteem needs that are geared at instilling confidence and earns lever from other people. Esteem needs and self-actualization needs influence the consumer behavior of people in the society. In this menage of needs, peoples desire to have an identity among other people in the society, a convert of taste for the type of products they purchase and shopping for style all influence the consumption behaviors of the people. Availability of usable income to spend by people is the biggest determinant of the kind of commodities and services purchased. Additionally, the social status of people as well determines their reasons for settling to purchase different goods. Extravagant lifestyles character ize identity as a consumption behavior among the people in the society. Logically, people purchasing for show off rarely need the goods purchased. With the main objective of showing their self-worth and level of their wealth, identity consumers generally make purchases for goods that they do not require in their lives (Bauman 2001, p. 25). plenty generally want to be identified with what they can afford as a measure of their monetary ability. Therefore, wealthy people show their level of wealth through the types of goods they buy or the services that they can pay for (Zukin and Maguire 2004, p. 177). Subsequently, their shopping places and residential areas define their class. Socially respected people opt to show their class through their methods of consumption. Identity has created